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Dior Opens Its First Makeup Concept Beauty Boutique

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By: Jamie Matusow

Editor-in-Chief

Dior is counting on specialty brick-and-mortar stores to gain cosmetics ground with consumers, both locals and tourists. The luxury brand’s new retail space, located at Westfield’s World Trade Center, was designed in Paris. The boutique interior uses video design to highlight a mix of products across all makeup categories including lips, face and eyes. Videos link to Dior beauty and fashion for a full experience.

Inspired by the backstage glamour of Peter Philips, creative and image director for Dior makeup, the space features a lip studio where clients can “play.” Six makeup workstations offer clients backstage pro services including lash and brow styling. There is also a “story-telling” fragrance wall focusing on Dior’s iconic fragrances.

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